About Murni Agar Jaya

Srigunting Agar-Agar Company was established on February 4, 1986, founded by Mr. Hengky Purnomo. Initially, it was a small-scale or home industry business that produced jelly.

In that same year, the company began producing agar-agar powder, which turned out to be well received by the public. As a result, the company decided to continue producing this food product.

Srigunting Agar-Agar Factory collaborates with other companies, including partnerships with other agar powder suppliers for raw materials and other supporting ingredients.

Today, Srigunting Agar-Agar Company has grown, owning several agar-agar and jelly brands, and has a subsidiary incorporated as a limited liability company: PT. Murni Agar Jaya.

Vision

To become a trusted manufacturer of agar-agar and jelly, known for excellence in quality, innovation, and contribution to a healthy lifestyle in both national and international markets.

Mission

• To produce high-quality products made from natural seaweed with consistent standards of food safety and quality.

• To develop innovative products that are healthy, practical and aligned with modern consumer needs.

• To improve the welfare of local farmers and partners through fair and sustainable partnerships.

• To enhance human resource capabilities through training, technology, and a productive work culture.